Using a series of four films, we aimed to showcase Olympic values in life through the actions of athletes, both on the Olympic stage and those in every day life. We invited everyone to share the message of peace and solidarity that the Olympic Games represent by using the #OlympicPeace Hashtag.
The spots were translated in Spanish, French and Portuguese; and celebrity voice overs were used for various version across 44 different countries.
The social media campaign received more than 155 million impressions worldwide across multiple social media channels. The #OlympicPeace hashtag was used over 19 thousand times, including by well-known personalities.
Click here for all Olympic highlights and let the Games never end: http://go.olympic.org/watch?p=yt&teaser=b Every moment you have ever lived is taking you where you are meant to be. It's just the beginning. And together we can change the world. The Olympic Spirit burns in all of us.
Click here for all Olympic highlights and let the Games never end: http://go.olympic.org/watch?p=yt&teaser=b Every moment you have ever lived is taking you where you are meant to be. It's just the beginning. And together we can change the world. The Olympic Spirit burns in all of us.
Click here for all Olympic highlights and let the Games never end: http://go.olympic.org/watch?p=yt&teaser=b Respect is honor and the courage to stand up. It builds bridges and brings us closer. And together we can change the world. The Olympic Spirit burns in all of us.
Don't miss out on everything Olympic! Click here for all highlights, behind-the-scenes and more! http://go.olympic.org/watch?p=yt&teaser=a You are never alone. Every breath, every step, a million hearts beat strong with you. And together we can change the world. The Olympic Spirit burns in all of us.
Client: International Olympic Committee
Media: Broadcast TV, Social Media