Using a series of four films, we aimed to showcase Olympic values in life through the actions of athletes, both on the Olympic stage and those in every day life. We invited everyone to share the message of peace and solidarity that the Olympic Games represent by using the #OlympicPeace Hashtag.
The spots were translated in Spanish, French and Portuguese; and celebrity voice overs were used for various version across 44 different countries.
The social media campaign received more than 155 million impressions worldwide across multiple social media channels. The #OlympicPeace hashtag was used over 19 thousand times, including by well-known personalities.
Client: International Olympic Committee
Media: Broadcast TV, Social Media