To emphasize and highlight the cushioning aspects of the new Fresh Foam campaign for New Balance, we partnered with a CGI company to develop a visual story of the foam elements that make up each of the products in the Fresh Foam line. The still images were used in print and OOH campaigns globally; and the videos were used by retailers and in social media campaigns.
Client: New Balance
Media: In-store display, Social Media, OOH, Print