PhRMA - the Pharmaceutical Research and Manufacturers of America launched a national multi-year long campaign called GOBOLDLY to highlight the research work that pharmaceutical industry does, and the patients that are benefitting from the advances.
The social media portion of the campaign involved working with an artist to concept and create hand-drawn posters based on poignant quotes from the patients in the TV spots.
The videos of the poster creation process as well as the finished artwork were used along with #GoBoldly across multiple social media platforms to salute the sheer will and perseverance of patients and scientists fighting against disease on a daily basis.
OLV
Social Media
Client: PhRMA
Media: OLV, Social Media