Legoland Florida is a theme park designed for kids aged 2 - 12 years. With a small window of opportunity for kids to enjoy the park, we created a campaign based on the realization that parents have that their children are growing up. The campaign ran in OOH placements in the nearby cities to encourage parents to bring their kids to Legoland before it was too late.
Client: Legoland Florida
Media; OOH, Print (Newspaper)
AWARDS & RECOGNITION
The One Show 2018
Merit - Print&Outdoor
Cannes Lions 2017
Shortlist - Outdoor