Shiseido wanted to launch their new line of Rouge Rouge lipsticks, 16 shades varying in shades of red. The challenge was how to get women excited about another red lipstick.
We used the idea of an oracle that would read a woman’s personality and match her with the perfect shade from a set of custom designed and hand-illustrated oracle cards.
The cards were sent to influencers to get them excited for the launch of the products and the videos were show online, on product pages and shared on social media.
Client: Shiseido
Media, OLV, Social Media, Client Website